The author had written a tightly plotted psychological thriller, strong character work, contemporary setting, a hook that reviewers responded to. The problem was the existing cover read like literary fiction. Wrong signals for the reader who would love this book.

We repositioned the visual language entirely. High-contrast typography with tightened kerning for the title, the kind of typographic tension that thriller readers associate with urgency and threat. The color palette shifted from neutral earth tones to a cool, shadow-forward composition.

Within six weeks of the rebrand, the book had accumulated twice its previous total review count.